Check this out- Fatboy Slim’s new video is destined to be a major viral success on Youtube. Hot off the presses, most iterations of the video are currently sitting at under 10k streams. That will change very quickly.
It used to be that, in order to make big noise with a music video, one needed the blessing of MTV. This was particularly the case in the 90s, a time of exorbitant video budgets. The premise- big budget = approval from the channel as “noteworthy content” = millions of albums sold.
Want the attention of the world? A hot concept doesnt need a big budget, nor does it require the approval of a handful of broadcast music video programmers.
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